Sentinel
Sentinel
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  • Who, Why, and What
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    • Home
    • DESIGN
    • PRODUCE
    • SELL
    • Who, Why, and What
  • Home
  • DESIGN
  • PRODUCE
  • SELL
  • Who, Why, and What

Our Story . . . so far

Positive Mental Attitude

Sentinel, a private label division of The Atlas Network, specializes in crafting bespoke luxury product, accessories, and services for the world’s most influential figures and taste makers. Everything we do, we do with Attitude, Style, and Efficiency. With a dedication to exclusivity, artistry, and precision, we transform visionary ideas into timeless pieces. 

Founders Kerim and Stephen talking at a bar

Emotional Connection

We believe every moment is worth celebrating. We create timeless stories that reflect individuality, passion, and the vibrant spirit of those who own them. Each piece captures the essence of the personality of our clients, offering fans and followers a meaningful connection to their heroes. 

wood luxury boat on water with sunset

Inspiration and Adventure

Every collaboration with us is a tribute to artistry and authenticity. From a Rap legend’s bold and energetic style, to a engaging chef's vibrant culinary flair, and an innovator’s personal drive, our commitment and dedication capture the essence of our partners.


young man with sunglasses getting out of a jaguar sports car

Redefining Quiet Luxury

As we redefine luxury, we’re curating experiences and celebrating stories that resonate for generations. Join us on this journey to transform how your followers experience their heroes—one product, one story, one unforgettable moment at a time.

Founded by a passionate team of master designers and innovators, Sentinel was born to elevate others after launching multiple successful brands. With a prestigious roster of past and present clients, we are the perfect partner to bring your vision to life. As we grow, our mission remains clear: to redefine quiet luxury. Sentinel is not just about creating products; we curate experiences, celebrate personal stories, and craft legacies that will endure for generations. Positive Mental Attitude.

Explore the Projects at Sentinel

Core Timepieces Fury GMT watch Blacktop
Vigilant Whiskey bottles
Slow and Low canned cocktails
Core Timepieces Fury GMT watch Panther Pink model
Sweetwood Golf Tribute hickory clubs

Our Partners

In the past we have worked with some talented and passionate people. Below is our showcase of completed designs and notable collaborations. This is a visual representation of the love and bonds created by the extended Sentinel family of collaborators and partners.

Copyright © 2024 Sentinel - All Rights Reserved.

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